Major League Baseball highlighted Habitat for Humanity during Game 4 of the 2012 World Series on Sunday, October 28th, bringing national attention to the continuing need for affordable housing around the world.
“The World Series provides our charitable partners with a platform to shed light on social issues that are critically important to Major League Baseball and our fans,” said Baseball Commissioner Allan H. “Bud” Selig. MLB featured other charitable partners during the first three games.
The 2011 World Series averaged 16.6 million viewers in the United States, according to the Nielsen ratings service.
The promotion included placement of Habitat’s logo on a rotating digital sign directly behind home plate.
Together, MLB and Habitat have built 46 homes, including nine earlier this year in partnership with families who lost their homes in 2011 when tornadoes devastated Joplin, Missouri and Tuscaloosa, Alabama. Two of the nine homes were framed during this summer’s 83rd MLB All-Starr Game in the parking lot of Kauffman Stadium in Kansas City.
Baseball Hall of Famer Hank Aaron, nicknamed “The Hammer” during his record-setting career, was one of many current and past baseball players who visited the All-Star Game framing to promote Habitat.
To read more about the continuing partnership between Habitat for Humanity and Major League Baseball click here.